AMG Web Design Process...

Out of intense complexities, intense simplicities emerge.
---Winston Churchill

Our WebSteps process is a development methodology that includes concepts from many popular software design philosophies. The process was developed as an effective approach to both web and application development. It is a road map, a plan, a course of specific actions to take an idea to a completed project within a specified amount of time and within a specified budget. This process is designed to be incremental and stresses communication between the development team and client every "step" of the way. There are 5 major milestones in the WebSteps process - briefly outlined below:

Initiation/Discovery Phase

• Request – Agent assists prospect in filling out online request form located in the web services section: Web Quote.
• Information gathering – Agent is contacted by client manager to assess the opportunity.
• Estimate proposal – Agent and client manager agree on estimated project cost and schedule.
• Decision – Agent and prospect determine whether or not they wish to move forward with the opportunity.
• If the prospect to chooses to move forward with the opportunity a final proposal and contract are submitted for approval.
• Deposit is sent to AMG.

Project Design Phase

• Resource Assignment – The project is staffed according to project needs and specifications.
• Kick-Off Meeting – Project communication, project schedule, roles and responsibilities, and deliverables are reviewed by the project team and the project acceptor.
• Information architecture development. (Site-map, layout, target audience analysis, usability issues, etc)
• Creative design development (overall visual concept is discovered) The project team and client will set the client’s expectations and educate the client on feasibility of requested work. Client will be asked for examples online or elsewhere of how they would like the site to appear and function. We must share a similar reality about the project with the client by the end of this phase.
• Technical design development. (Database design, programming strategies, etc.)
• All copy and visuals will be collected from client in this phase we will not move on until all client provided materials are collected.

* After site-map and creative design are approved and signed off and all “final” content has been received from the client, reviewed and signed off only then do we move to the Development phase.

Development Phase

Here is where the clock starts ticking towards the site launch date. Work will begin simultaneously on the front-end and back-end components of the site.

Creative

• Images and content will be edited and manipulated to fit technical development requirements.
• Front-End creation. (HTML, FLASH, Audio, Video, Navigation, etc.)

Technical

• Database(s) are created and tested.
• Business logic integration.
• Programming modules created.
• Middle-tier/Database integration with Front-end.

Deployment/Demonstrate Phase

• The site will be tested for usability and bugs.
• The site will be cross-browser tested.
• Any last changes minor changes to content are made. (Less than 8 hours)
• Unit and system testing.
• Quality assurance testing.
• Deployment sign-off from client.
• Final payment for project is made.

Delivery Phase

This is the actual final project delivery. (Launch of website, program installation, etc.) Final project sign-off and maintenance schedule initiation if any.

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