Accelerated Marketing Systems That Increase Results

As you set out to learn how to improve your marketing so that it gets more results, I want to share a quick analogy that may help set the proper expectations from our newsletters. If you've seen home remodeling shows on TV you'll begin to see where I'm going. In one hour they show you how to rip apart the old house and completely remodel into a beautiful new one.

They take an arduous, time-consuming task like remodeling and make it look so simple that just about anyone could do it. Even people who don't know which end of a hammer to hold watch those shows and start to think, "man that looks pretty easy. It only took that guy one hour to pour that cement, frame the living room, and tile that bathroom. I could do that!"

Well, obviously, it's not always as easy as it looks. Getting from the "before" picture to the "after" picture takes a quite a bit of know-how, and a lot of hard work. There's a big difference between knowing what it's supposed to look like and knowing how to make it look like that.

Here's the point: you're not going to be a marketing genius after reading a series of articles, listening to a few CDs, or attending a seminar. Our marketing system is composed of multiple steps that are generally developed and implemented over the course of several months or more depending on the size and complexity of the project....just like completely remodeling a 7,000 square foot house would take longer than just laying new tile in one bathroom.

Each of the steps in the marketing system is multi-tiered and takes a lot of understanding and know-how to properly execute. We have spent thousands of hours perfecting this system to allow us to put your marketing together relatively quickly and easily. I don't want anybody to be fooled into thinking that remodeling your house--or in this case, re-hauling your marketing program--is an easy process. It's not. It's easy to understand how it works, but it's not nearly as easy to implement the strategies.

The purpose of this series of articles is NOT to train you on everything you need to know about marketing...instead, what we want to do in the time we have together is to educate you so you have a clear vision of what your marketing is supposed to look like...and just as importantly, what it's NOT supposed to look like. I want to show you the steps and the processes and the formulas and the strategies to make it work. And most of all, I want you to see how powerful what I have to teach you is and to allow you to comprehend what the possibilities are for your company....and what a significant advantage you will hold over your competitors when you do.

So to that end, let me give you brief overview of what we'll talk about in these articles, and then we'll get started.

We'll talk about what marketing is supposed to do and why most marketing doesn't do it. I'll explain to you exactly why everything you know about marketing and advertising is wrong.

We cover creating strategic marketing messages and executing a tactical marketing program. What's the difference between strategic and tactical marketing? Strategic marketing has to do with what you say and how you say it. It's the content of your message and the positioning of your brand, company, service or product. When talking about strategic marketing, I'll go into great detail about what we call the "Marketing Equation". The Marketing Equation is the backbone of the Monopolize Your Marketplace system - it's essentially a roadmap to ensure you're always saying the right thing to the right people - every time you spend money on advertising.

Your tactical marketing program has to do with the execution of the strategic marketing plan. It involves every way you deploy your advertising messages and implementing a follow up system. We call the tactical marketing program "Franchising Your Sales System" because we show you how to systematize the entire process so that your marketing program is easy to implement and that it's always consistent. We'll cover principles of lead generating, marketing response tools, hopper systems, knock down lists, and referral programs. We'll also discuss what we call Maximizing and Optimizing your marketing program--which are more advanced tactical execution strategies. <To subscribe FREE click here>

The distinction between strategic and tactical marketing is huge - and something you need to be thinking about anytime you talk about your marketing. Many companies mistakenly assume that when you talk about marketing, you're automatically talking about tactical marketing--placing ads, generating leads, sending out mailers, attending trade shows, implementing a follow up system, and other lead generating activities. This is tactical marketing only. Most people fail to realize that the strategic side of the coin--what you say in your marketing and how you say it--is almost always MORE important than the marketing medium (WHERE you say it).

If you fail to make this distinction, then you risk becoming jaded toward some forms of marketing and advertising that should be a part of your tactical plan, but that you may eliminate because they haven't worked for you in the past. When results are less than optimal, the tendency is to blame the marketing medium (the tactical part of the plan) without any regard for how good or bad the strategy behind that marketing piece was.

I've heard business owners say things like, "We tried radio and it doesn't work for this kind of business." Or, "We sent 20,000 pieces of direct mail and only got back 5 orders - it doesn't work!" It's possible the conclusion is correct, but just because it didn't work, don't assume that it won't work if the strategic message is written correctly. Most people don't have the evaluation tools and the know how to judge whether a poor marketing result stems from poor strategy or the poor tactical execution. You'll be able to make those distinctions after listening learning the Monopolize Your Marketplace system.

You'll see as we share these principles with you that we devote the majority of these articles to strategic marketing issues. Our objective is to teach you how to innovate your business and powerfully communicate your unique advantages to your target market.

You'll discover as you read them that regardless of the size of your company, regardless of how big or small you are, regardless of your annual marketing budget, the strategies will always work because they're based on sound principles. On a tactical, implementation level, big companies have different needs than smaller companies, but the strategies for a $200,000 one-man accounting firm are the exact same as those for a $1 billion dollar multi-national accounting firm. Just take the time to read a few of them and you'll see what I'm talking about. We're different than most other marketing and advertising agencies because we have expertise in, and consult on both strategic and tactical marketing.

We're only interested in helping businesses who want their companies to be the best they can be. We want people who have such a passion for their customers and dedication to doing things right that they'll do whatever it takes to get good enough to deserve all the business in their area. That's why we call it the "Monopolize Your Marketplace System". If you're not interested in growing your business you don't need our services, but if you are serious about growing to fill all of your capacity we can help you get there a lot faster than you can without understanding and implementing these principles.

Remember that you can get the majority of the strategic principles discussed in these articles by listening to the 10-CD Audio Course, or reading the MYM Book, but these articles are designed to give you additional examples about how to implement them in your business. We think they're valuable to every business, but always welcome your feedback so please tell us what you think anytime.