National Distributor

"I Generated $9,400 In Sales By 10:00 The Next Morning After The Seminar
and $32,700 Within A Week."

"We have a customer database of over 10,500 businesses (gift shops, flower shops, etc.) that have bought from us at some point in the past. Of course, they're not all active customers. In the past, we've mailed them - at great expense - a full-color catalog twice a year. The results from our mailings have usually at least covered the cost and sometimes they generate a profit.

I talked to Rich in a pre-seminar consultation about how to cost-effectively communicate with my huge database of customers. He asked me if I'd ever considered sending a fax out to them to keep them informed of specials and educate them on how to more effectively retail the products. I had heard about fax broadcasting before, but had never pursued it. Well, I got everything ready to go by the time I showed up for the seminar. The only thing I was lacking was the actual piece that I would send out. Rich took the time at one of the breaks to go through the headline bank with me and help me sketch out a letter. I went back to the office that night and typed up the letter really quickly and sent it out to everyone on my database that we had a fax listing for (only about 1,100 businesses).

The next morning when I came in to the office, we had already taken orders worth $9,400 and that was before 10:00 a.m. Within a week, that one fax generated $34,700 in sales and we still get calls on it now. Here's the best part: The product we promoted on the fax has a 55% profit margin and we don't even carry it in inventory. We drop ship it from the manufacturer. That's a gross profit of $19,000 in a week. That makes the decision to go to the 2-day workshop a real no-brainer. Needless to say, we're very excited about these results."

Van Walker,
President
Blue Sky Inc., A National Distributor of Gifts And Stuff