Auto Dealer Financing Case Study

We are in the business of buying contracts from buy-here-pay-here car dealers, so our success is measured not in how much we sell, but how much we buy.

Before we engaged MYM Marketing Consultant, Randy Martinsen, we believed that the way to grow was by reputation and just getting our name out there. Guided by (gut and greed) intuition and experience, our sales reps drove around the Southeast looking for dealerships that seemed promising.

With all of their knowledge and exceptional skills, perhaps one out of a hundred might have wanted more information, and a percent of them actually sold us deals. It was, we thought, the way expanding your business in this industry worked. “Tell them we are great, and they’ll be thrilled to know it”.

Randy took our model of marketing to a new level. Rather than the “drive-by-and-stop-in” method, we started to inquire…about what dealers wanted, what we truly offered, what we could do to improve the match, and how to effectively let dealers know that we had.

Within four months of implementing the Monopolize Your Marketplace program, we’ve increased our purchases by 6% per month; that’s more than 20% annualized. We’ve gotten enormous returns on a very modest direct expense on marketing activities.

Even better, we are beginning to see what mastery in meeting the customer’s needs really means. MYM did not give us any gimmicks to use, no do-dads to hand out, no lunches and dinners over which to persuade, no promotional materials to dazzle potential customers.

MYM is about doing the good solid work of becoming crystal clear about what your customer wants and honest about how good you are at fulfilling their desires.

It is about making the effort to think about how that is effectively communicated, and doing what turns out to be the very enlightening work of tracking and follow-up to see what is working.

Who wouldn’t want to do business with a company that is putting its heart and soul into these kinds of activities so that it can be the best for its customers?

I recommend you wholeheartedly put yourself in Randy’s hands, and he will professionally and skillfully guide you, your staff, and your company to a new level of prowess in marketing.

An additional benefit of working with Randy is that, as you gain full understanding of the no-skimping implementation of MYM, you will have no competition. To arrive at the level to which Randy will take you takes work, and most people are too lazy to think differently, too self-congratulatory at what they believe is their expertise, and too self-protective to be open to a new way of marketing to even consider the steps of MYM marketing. If you follow Randy’s masterful guidance, and live and breathe MYM so that it becomes part of the vibrant life of your business, you will not even have competition.

Your customers will immediately notice that you have a new energy, and treat you like a brand new company. One car dealer made the comment “Something is happening with you in the past 90 days!”

We are thrilled with our results so far. We’re on track to be the number one choice in our market niche, and it shows. We owe it all to Randy and MYM.

Lydia Cladek
Lydia Cladek, Inc.